Tripat Gill joined Wilfrid Laurier University (Waterloo, ON, Canada) in July 2011 as a Canada Research Chair (Tier 2) in Market Insight and Innovation. He has a PhD from McGill University (Montreal, QC, Canada) and has previously held faculty positions at the Ontario Tech University (Oshawa, ON, Canada) and at Case Western Reserve University (Cleveland, OH, U.S.A). He has also been a visiting faculty scholar at the University of Melbourne (Australia), the Indian School of Business (Hyderabad, India) and Delft University of Technology (The Netherlands).
At Laurier, Tripat has established the Consumer Research Lab, a state-of-the art facility with computer terminals and software for experimental research, with funding from Canada Foundation for Innovation and Ontario Research Fund.